Search engine optimization in the wild west days of the internet involved companies using so-called “Black-Hat” SEO tactics in an attempt to trick the search engines into ranking their websites highly for their target keywords. These villainous practices included hiding text in the background or in tiny font sizes, unscrupulous back-linking campaigns, highjacking non-related popular search terms and keywords, and other diabolical methods.
Nowadays the search engines are becoming more and more sophisticated in how they analyze your website’s keyword relevance. Websites that employ “Black-Hat” SEO tactics are being penalized and more and more weight is given to a website’s content, usefulness and structure. You need someone on your team who knows how to keep abreast of the ever changing world of search engine optimization -someone who can expertly employ the “White-Hat” SEO practices that will get the search engine results you desire.
